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August 22, 2012
548 KB
1141×1700
Sta.sh
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Comments: 6
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:iconenvyskort:
A little different than what I normally do, yes, but it was what I submitted last year for a Graphic Designer position.

Didn't get the job, but I still like the way this came out.

Context: I was submitting this design to a State company called CalSTRS, which handles retirement benefits for teachers in the state of California.

This was my attempt at creating a visual representation of the long road to retirement. I'm not that great at typography (yet) so the text and the placing of it is a little weaksauce, but I was happy to have completed this even if it didn't land me the position.
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:iconst3-v3-4n7:
A bold design.
The text at the bottom doesn't stand out very well, trying to find something that contrasts well on both the bright yellow and dark black is problematic. I feel like the text at the top needs a bit more space from the rest of the design so that it doesn't intersect with the triangle.
The typography itself is rather good. The use of a transitional/oldstyle font (can't exactly tell which in this resolution) in the sidebar is effective.
I am undecided on the cursive font. I would suggest adjusting it to something slightly more readable but I feel that the design can be worked around with the current font to be effective as well. It might simply be resolved with some overall spacial adjustments.
I think you've done well working with such a strong colour scheme, however I might suggest modifying it to something a little more muted in some areas. Maybe toning the orange and blue down a little bit, desaturating it somewhat. Depends on what you want the emphasis to be. Having it all so bright dilutes where the attention is going to be drawn, distracting. Unless they are company colours I'd suggest choosing a primary colour to base your design on and then working with a colour combination guide (such as Kuler, Illustrators colour guide or one of many various books on composition.)
It's also a very visually busy design, with the only real points of visual rest being within the orange strip to the side. I can't give a recommendation on particular modifications but one would definitely want to add a greater sense of space to the design. The tight confines give it a more restrictive feel, which I don't think is what you want to be communicating for this particular subject matter.
Finally, I feel you've done very well with communicating the theme graphically. However the yellow pathway looks slightly jagged in some places and could probably benefit from being smoothed out, as well as alignment with the top of the plinth. There is a slight gap (approximately .5mm I'd guess) between where it ends and the top of the plinth. I would suggest either removing it or widening it to seem intentional, there is some slight visual irritation there.
I know it all sounds like a lot, but ultimately they are rather minor adjustments.
I hope this is helpful and good luck in your future designs.
(Also having some trouble with the 'ratings.' Might be a browser compatibility problem. Be advised it is unlikely that they are accurate.)
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:iconduckloverx2:
~DuckLoverX2 Aug 25, 2012  Hobbyist General Artist
So were you looking for an occupation as a graphic artist in the marketing world?
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:iconwolfsrayne838:
~WolfsRayne838 Aug 22, 2012  Student General Artist
I see what you were trying to get across. The only thing that bugs me..ok two thinkgs is the color and that the top text touches the very tip of the sun ray. I think the text could have been moved up just a bit or maybe even the ray come down. As for the color, I can't decide if its the blue and orange together or the white column that is throwing the design off. I think it is the column, I don't think you intend for it to be your focal point so maybe a different color would be better so anyone looking at the design will follow the path you created with the road instead of going straight to the middle of the design.
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:iconenvyskort:
Thanks for the ConCrit!
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:iconwolfsrayne838:
~WolfsRayne838 Aug 22, 2012  Student General Artist
No problem. I always enjoy your work!
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:iconhewylewis:
Wow! Sweet!! :D
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:icondragonofbrainstorms:
*dragonofbrainstorms Aug 22, 2012  Student General Artist
Nicely done :iconepicclapplz:
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